Tuesday, February 22, 2011

Ads on school websites: How to advertise

With budget stress for schools, many are looking for new sources of revenue. Website advertising is an option. There are lots of ways to advertise on school websites like ours if you choose to do so.

How to advertise

Ads can be intrusive and annoying or can be useful and beneficial. For example, popup splash screens, animated banner ads and unsolicited commercial emails (spam) are generally considered instrusive and annoying. They interrupt and distract one's attention. Typically they are thought to add little benefit to a website visitor. And spam email clogs our mail readers, wastes our resources, and is seldom viewed as beneficial.

On the other hand, sometimes we want to see ads. Consider the yellow pages: nothing but ads, but we find them useful because we go to the yellow pages (or did in the old days) when we want to find products and services. People get fashion magazines like Vogue for the ads. The ads communicate what the fashion leaders are doing. When you're looking to buy new tires, tire ads become fascinating. Ads are useful and beneficial when they present information that we want to know when we want to know it.

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Keywords: ads, cost savings