By Dr. Harry Tennant
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Wednesday, February 23, 2011 Ads on school websites: Forms of adsWith budget stress for schools, many are looking for new sources of revenue. Website advertising is an option. There are lots of ways to advertise on school websites like ours if you choose to do so. Forms of adsDo you want to find advertisers yourself or use ads from a broker? Broker ads: Google AdSense Finding your own advertisers
Finding your own advertisers and managing ad serving (meaning making the ad appear when and where it should) is obviously a lot of work. Sponsors Posted at 1:29 PM (permalink)
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Tuesday, February 22, 2011 Ads on school websites: How to advertiseWith budget stress for schools, many are looking for new sources of revenue. Website advertising is an option. There are lots of ways to advertise on school websites like ours if you choose to do so. How to advertiseAds can be intrusive and annoying or can be useful and beneficial. For example, popup splash screens, animated banner ads and unsolicited commercial emails (spam) are generally considered instrusive and annoying. They interrupt and distract one's attention. Typically they are thought to add little benefit to a website visitor. And spam email clogs our mail readers, wastes our resources, and is seldom viewed as beneficial. On the other hand, sometimes we want to see ads. Consider the yellow pages: nothing but ads, but we find them useful because we go to the yellow pages (or did in the old days) when we want to find products and services. People get fashion magazines like Vogue for the ads. The ads communicate what the fashion leaders are doing. When you're looking to buy new tires, tire ads become fascinating. Ads are useful and beneficial when they present information that we want to know when we want to know it. Posted at 9:03 AM (permalink)
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Monday, February 21, 2011 Ads on school websites: What to advertiseWith budget stress for schools, many are looking for new sources of revenue. Website advertising is an option. There are lots of ways to advertise on school websites like ours if you choose to do so. What to advertise: Think "useful"Targeted advertising attempts to present only those ads to readers that are likely to be of interest to them. That's how the ads work Google. Two factors determine when and where Google ads will appear. First, advertisers bid on search terms. The bid is for how much the advertiser must pay if a user clicks on the ad link. He pays nothing if no one clicks. So, if an advertiser bids on the search term "football" and someone does a search for "football," his ad may appear along the border or above the search results. But where? The second factor that determines where an ad will appear is the number of clicks it has attracted. Ads that get lots of clicks are considered to be the most useful to people searching for that search term, so Google places them closer to the top of the list. Those with fewer clicks are placed lower on the list or on later pages of search results. Google doesn't disclose exactly how the two factors, bid and click frequency, are combined to determine placement, but they use both. The point is, like Google, it's best to think of advertising as a way to offer useful information to your website visitors. The alternative is to think you only serve the advertisers and any kind of disruptive or annoying junk they want to put on your page is fine as long as they pay the price. That attitude is a quick way to lose website visitors. What might your school website visitors find useful?
Posted at 8:47 AM (permalink)
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